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Transform Your TRUE POTENTIAL into REAL PERFORMANCE

Proven Online Sales Training for Financial Professionals

Are You Tired Of "Winging It?"

  • Do you want to stop “winging it” and instead build consistent systems in each aspect of your sales process?
  • Would you like to get off the “roller coaster” and generate more consistent results – both in your activity and your production?
  • Do you want to see transformational growth in your business AND your income?
  • The truth is – it’s easy to answer YES to these questions, but the reality is that very few reps are willing to make the significant changes necessary to achieve and sustain that level of growth.

    Here’s my challenge to you: You bring your motivation, your energy, and your commitment, and I’ll give everything I’ve got through this website. Together, we can improve your practice so that it will benefit you, your family, and your clients for generations to come.

Introducing the P2P Academy

The P2P Academy is the industry’s leading sales training website for financial professionals.

It is all about improving your sales skills. This growing library of in-depth training currently features over seven hours of video to help you master the art of sales – and it will be continually added to over time. It covers everything from sales systems, to prospecting, to phone skills, to fact finding, annual reviews, and more.

It provides you with the specific language and systems that you need to follow to reach your full potential.

Why Join The P2P Academy?

Over 140 videos and 7 hours of video training in this extensive library.

Proven expertise from my 27+ years in financial services, with success as an advisor, managing partner and sales trainer.

Easy to follow systems (and cheat sheets) to get out of your own way and run your business like a machine.

What Advisors Say About P2P Academy

From a time management perspective, I’m out of the office earlier than ever before, revenue is up, production is up, staff is happier…

– Mario Melendez
Financial Advisor (10 Years)

When I go into meetings, I’m not thinking about what I’m going to say. I know exactly what I’m going to say. And I can say it with conviction, belief and intentionality, thanks to P2P Academy.

– Aaron Channing
Financial Advisor (3.5 Years)

I can actually be more productive, hold more meetings, and have more impact in my clients lives as well as my own.

– Cullen Lavoi
Financial Advisor (5 Years)

In one month, I’ve done the production that I did pretty much all of last year. And, I just got a commitment yesterday that would increase that number by about 50%.

– Brenden Flora
Financial Advisor (3.5 Years)

I have a stronger process for taking clients from fact finding through implementation. It felt more salesy before and now it’s more consultative.

– Dan Harezlak
Financial Advisor (15 Years)

The biggest results that have happened for me … have really been in my conviction and my belief in the things that I am recommending to others.

– Shane Lantigua
Financial Advisor (4 Years)

By the end of April, I had written, as far as premium was concerned, the same I had written in all of 2019.

– Brandon Byerson
Financial Advisor (7 Years)

Get Instant Access To The P2P Academy

Pay Monthly

$49.95

Monthly subscription can be canceled at anytime
Hassle-free 30 day money back guarantee

About Jim Effner

Financial services speaker and master sales trainer with 27 years of experience

Jim began the first 12 years of his career as an advisor and is a lifetime Million Dollar Round Table (MDRT) qualifier.

He was also a three-time Forum qualifier, representing the top 5% of all Northwestern Mutual advisors, and the youngest person to make Forum the first two times he qualified.

Formerly, Jim was Managing Partner of the Effner Financial Group, one of the largest Northwestern Mutual offices in the country, consisting of 117 full-time advisors, insuring over 65,000 policyholders with a face amount of nearly $27 billion.

Jim has overcome numerous life challenges, including losing his hearing just 30 days after taking his managing partner contract.

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