Already a member?
Click here to login.


Proven Online Sales Training for Financial Professionals

Are You Tired Of "Winging It?"

  • Do you want to stop “winging it” and instead build consistent systems in each aspect of your sales process?
  • Would you like to get off the “roller coaster” and generate more consistent results – both in your activity and your production?
  • Do you want to see transformational growth in your business AND your income?
  • The truth is – it’s easy to answer YES to these questions, but the reality is that very few reps are willing to make the significant changes necessary to achieve and sustain that level of growth.

    Here’s my challenge to you: You bring your motivation, your energy, and your commitment, and I’ll give everything I’ve got through this website. Together, we can improve your practice so that it will benefit you, your family, and your clients for generations to come.

Introducing the P2P Academy

The P2P Academy is the industry’s leading sales training website for financial professionals.

It is all about improving your sales skills. This growing library of in-depth training currently features over seven hours of video to help you master the art of sales – and it will be continually added to over time. It covers everything from sales systems, to prospecting, to phone skills, to fact finding, annual reviews, and more.

It provides you with the specific language and systems that you need to follow to reach your full potential.

Why Join The P2P Academy?

Over 140 videos and 7 hours of video training in this extensive library.

Proven expertise from my 27+ years in financial services, with success as an advisor, managing partner and sales trainer.

Easy to follow systems (and cheat sheets) to get out of your own way and run your business like a machine.

Get Instant Access To The P2P Academy

Pay Monthly


Monthly subscription can be canceled at anytime
Hassle-free 30 day money back guarantee

About Jim Effner

Financial services speaker and master sales trainer with 27 years of experience

Jim began the first 12 years of his career as an advisor and is a lifetime Million Dollar Round Table (MDRT) qualifier.

He was also a three-time Forum qualifier, representing the top 5% of all Northwestern Mutual advisors, and the youngest person to make Forum the first two times he qualified.

Formerly, Jim was Managing Partner of the Effner Financial Group, one of the largest Northwestern Mutual offices in the country, consisting of 117 full-time advisors, insuring over 65,000 policyholders with a face amount of nearly $27 billion.

Jim has overcome numerous life challenges, including losing his hearing just 30 days after taking his managing partner contract.


Copyright 2019Jim Effner. All Right Reserved.